Each blog contains 1 idea, 2 quotes, and 3 questions to ponder.
1 WRITING IDEA
It’s easy to laugh at email marketing. "That's so last century!” people say, as they chase the latest social media trends.
But look closer. Your “rented” social media audience can vanish overnight with one algorithm change from the robot overlords. Meanwhile, your email list? Still there, still converting.
An email database is your most valuable digital asset. Consider it your prized piece of internet real estate. On social media, you're renting space in someone else's house. With email, you own the land.
The proof is in the numbers. Email consistently outperforms other digital channels in conversion rates. The only thing better? Speaking to a live audience.
Whether you’re trying to sell a book or a shiny widget, build that email list. Future You will thank you for it.
2 WRITING QUOTES
“Signing up (for emails) is a powerful signal of intent to buy. Send them emails until they do.”
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
3 Writing Questions
1. How does the concept of "rented" versus "owned" audiences apply to different marketing channels?
2. What strategic advantages does email marketing offer for long-term business growth?
3. How does email marketing create the ability to to create “personal touches” at scale? How is this different from other platforms?
HAVE YOU GOT MY NEW BOOK?
A teen flees her secluded town, only to stumble into shocking events unfolding across the mountains.
Think Narnia with gears and goggles… YA fantasy meets steampunk.
About Me
Hey, I’m Brian. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. And by the way, my newest book is called Color The Sky With Song.
